As we showed you the other day, Sony has launched a new PLAYSTATION 3 campaign. Yesterday, the 40GB PLAYSTATION 3 was released at $399 and the 80GB dropped to $499. Peter Dille Spoke about the drops:
"... we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand," Dille said. "And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home."Dille also noted that the 80GB PS3, which is backwards compatible with PS2 and comes with Motorstorm packed in, has been "demonstrating phenomenal sales growth since we announced the $499 price point."
Looks like things are starting to turn around for the PLAYSTATION 3.
[Via GameDaily]
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