Activision stated today that it has no problem developing on the PLAYSTATION 3 as other companies like Electronic Arts claim.
Michael J. Griffith, president and CEO of Activision's Publishing Unit, said during a conference call today:
“What you are seeing with many publishers is they are unable to simultaneously develop and launch on the PS3 and the Xbox 360. Instead, they develop and release one SKU at a time or they simply don’t release a PS3 SKU at all. Call of Duty 4 represents the best-in-class next-generation development, making it the number one selling title of all time on the PS3.During the call, Activision also lined up games like Guitar Hero IV and Call of Duty 5 for their fiscal 2009.
“Over the past year, our central technology group has created a proprietary set of tools for next-gen development that has enabled our developers to address the challenging PS3 architecture in efficient ways. Our tools allow us to identify performance bottlenecks in the PS3 and focus our effort in a targeted way to improve performance that would otherwise without these tools simply be a trial-and-error approach.”
[Activision: PS3 Development Not a Problem]
