Peter Moore Disappointed by PlayStation Home Delay

Peter Moore, former Xbox boss, now EA Sports President, said less than 24 hours after Kaz Hirai apologized for the Home delay that he was disappointed about it.

Moore said: "Yeah; I just wish it would ship. I [previously] questioned it a little bit, whether I'd want to wander around there. Phil Harrison showed me a demo - it's very cool, but let's go already. And so I'm disappointed that it's been pushed back a little bit again.

"But I really hope it gets going and becomes that portal to the PlayStation Network and we can utilize it. But boy, I just wish we'd get going."

We have to agree, just hurry up and release it Sony.

[Moore "disappointed" by Home delay]

EA Reveals 'EA Sports Freestyle' Sub-Brand

Electronic Arts today revealed their new EA Sports sub-brand, EA Sports Freestyle. This new sub-brandn focuses on more casual sports that is easy to pick up and play for kids, parents, women, and men.

“The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand,” said Peter Moore, president, EA SPORTS. “EA SPORTS Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA SPORTS.” View the press release below.

EA UNVEILS NEW 'EA SPORTS FREESTYLE' SUB-BRAND
EA SPORTS Freestyle to represent the lighter side of sports: No rules, just fun.

Guildford, UK – May 6, 2008 – Electronic Arts Inc. (Nasdaq: ERTS) today launched EA SPORTS Freestyle™, a new sub-brand aimed at a growing, more casual sports gaming audience. EA SPORTS Freestyle games, while based in sports, will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages.

“The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand,” said Peter Moore, president, EA SPORTS. “EA SPORTS Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA SPORTS.”

EA SPORTS Freestyle will be the home for innovative new intellectual properties from the EA SPORTS label, including three new games in development and slated for release in the next 12 months. The first title to launch under the new sub-brand will be FaceBreaker™, an arcade-style boxing title set for release in September 2008 and the first new console IP from EA SPORTS since 2002.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® and NASCAR® racing.